TNS Consumer Index =   4.4

-1.6

April
2019
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TNS Consumer Index

Information
   Choose a year and click on the month number on the chart:
 10
-20
-50
5.4
2
7.8
5.4
7
-0.9
0.2
0.3
6
4.4
3.1
0.6
5.2

Age

Information
  • up to 24 5.1 Na górę
  • 25 to 39 2.8 Na dół
  • 40 to 54 7.5 Na górę
  • 55+ 5.0 Na górę

Domicile

Information
  • Rural 6.7 Na górę
  • Urban
    up to 200,000
    4.6 Na górę
  • Urban
    over 200,000
    -0.3 Na dół

Education

Information
  • Primary/Lower secondary 0.9 Na dół
  • Basic vocational 4.6 Na górę
  • Secondary 6.5 Na górę
  • Tertiary 4.2 Na dół

Household size

Information
  • 1 -1.7 Na dół
  • 2 2.8 Na dół
  • 3+ 8.6 Na górę

Employment

Information
  • Unemployed
    • -1.7
  • Managers
    • 7.4

Specific indices

Information
  • SE  2.0 Information

    Status of the economy

    -2

  • SE*  -1.0 Information

    Status of the economy – forecast

    -2

  • SH  17.0 Information

    Status of households

    +1

  • SH*  9.0 Information

    Status of households – forecasts

    -1

Key macroeconomic indices

Information
Previous month’s data
  • GUS 102.2 Information

    Consumer spending

    +0.5

  • MPiPS 5.9 Information

    Unemployment rate

    -0.2

  • NBP 192.7 Information

    Balance of consumer credit

    +2.4

Media sentiment

Information
Previous month’s data
  • Economic
    sentiment

    69

    +1
    Informacje

  • Demand

    69

    +10
    Informacje


  • Employment

    70

    +13
    Informacje

  • Investments

    43

    -8
    Informacje

Comment - July 2019

July has marked a breakthrough in consumer sentiment

The Kantar Consumer Index has visibly shifted upwards, making up for the regular drops in the last three months, and settling at 5.2 p.p.


Favourable macroeconomic indicators, as well as consumer declarations concerning visible improvement in the country’s economic status have been surfacing in our data for some time now. This indicates that the arrival of the long-awaited summer vacation was likely the key factor in this recent uplift in consumer sentiment. The wait is finally over, and the time for bringing all those holiday plans to life has commenced. Poles are leaving the tensions of daily life behind them and starting to forget about the difficult conclusion of the school year. For a moment, they can also disregard the rising prices of basic food products that unsettled them only recently.

 

The perceived access to cash has improved as well. Another aspect that affected this surge in optimism is the expanded 500+ programme, which is going to reach a wider range of households from July onwards.  Furthermore, seasonal jobs are now abundant, which means that the number of opportunities for making some extra money on the side has also increased.

 

As was the case in June, consumers have a more favourable perception of the status of their own households than of the country’s economy as a whole, although improvement in consumer sentiment has affected both of these metrics. To put it plainly, optimism is on the rise.

 

The current value of the Kantar Consumer Index (5.2 p.p.) comes very close to repeating the result from July 2018 (5.4).




Krzysztof Jodłowski

Account Director

krzysztof.jodlowski@kantar.com