TNS Consumer Index =   6.4

+2.3

January
2018
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TNS Consumer Index

Information
   Choose a year and click on the month number on the chart:
 10
-20
-50
3
Protesty w obronie sądów, KRS i SN
7
5.8
7.2
Protesty lekarzy rezydentów
4.6
4.1
Zaprzysiężenie premiera Morawieckiego
6.4
5.6
4.7
9.8
6.3
Katastrofa w kopalni \"Zofiówka\", Protesty rodziców dzieci niepełnosprawnych
10
5.4

Age

Information
  • up to 24 9.7 Na górę
  • 25 to 39 4.9 Na dół
  • 40 to 54 4.2 Na dół
  • 55+ 5.6 Na dół

Domicile

Information
  • Rural 4.3 Na dół
  • Urban
    up to 200,000
    10.3 Na górę
  • Urban
    over 200,000
    2.9 Na dół

Education

Information
  • Primary/Lower secondary 3.4 Na dół
  • Basic vocational 1.6 Na dół
  • Secondary 7.9 Na górę
  • Tertiary 20.0 Na górę

Household size

Information
  • 1 -1.3 Na dół
  • 2 3.4 Na dół
  • 3+ 15.9 Na górę

Employment

Information
  • Unemployed
    • -1.0
  • Managers
    • 18.5

Specific indices

Information
  • SE  5.0 Information

    Status of the economy

    +2

  • SE*  4.0 Information

    Status of the economy – forecast

    +4

  • SH  14.0 Information

    Status of households

    -1

  • SH*  9.0 Information

    Status of households – forecasts

    +4

Key macroeconomic indices

Information
Previous month’s data
  • GUS 102.1 Information

    Consumer spending

    0

  • MPiPS 4.5 Information

    Unemployment rate

    -2.1

  • NBP 171.1 Information

    Balance of consumer credit

    -3

Media sentiment

Information
Previous month’s data
  • Economic
    sentiment

    60

    +6
    Informacje

  • Demand

    77

    -5
    Informacje


  • Employment

    85

    +7
    Informacje

  • Investments

    61

    -2
    Informacje

Comment - June 2019

Consumer sentiment still less likely to improve

Kantar Consumer Index values have dropped for the third time in a row this month, settling at 0.6 points. This decrease in consumer optimism has been progressing systematically, and as of now the Consumer Index remains 9.1 points below last year’s measurement for the respective period of the year.


Economic growth, more positive perceptions of the economic status of households, election promises, and even the recent sunny weather are no longer enough to dynamically improve consumer optimism. Furthermore, the seasonal surge in sentiment that is usually visible in the second quarter of the year (resulting from the aggregated effect of short-term factors) is nowhere to be seen either. This situation might come as a surprise, given the favourable macroeconomic reports concerning the current situation on the job market and changes in household income levels.


Consumers seem to have a considerably more optimistic perception of the current economic situation of their own households than of the status of the economy as a whole. This, in turn,  results in rather restrained forecasts for further improvement of the economic status of households. Most consumers currently tend to subscribe to the opinion that the status of the economy is roughly the same as it was a year ago, and they don’t believe that it’s going to change in a year from now either. This lack of clearly visible signs of change for the better is not appreciated. The key factor in consumer sentiment improvement, which is potential for further growth, is decidedly limited.


June has proved highly asymmetrical in terms of consumer perceptions of positive and negative stimuli. Compared with the May measurement, media sentiment concerning investments, demand, and general economic sentiment has also deteriorated. Furthermore, the high school admissions season and recent teacher strikes have not improved the moods in many Polish households.




Marcin Idzik

Account Director

marcin.idzik@kantar.com