The new year is here, with slightly better moods
After a clearly visible decline at the turn of 2018, the Consumer Index improved slightly in January 2019. However, the increase was so small that we will have to wait several months to find out whether Jan 2019 will turn out to have been the beginning of a more consistent trend, and if moods among Polish consumers are going to rebound to the “good shape” that they exhibited throughout almost the entire previous year.
It is noteworthy that the growth that we are seeing at the moment stems mostly from the more favourable evaluations of Poland’s current and prospective economic situation as compared with December 2018. This means that, despite the dynamic developments that we have been observing recently, and the less optimistic moods at the end of 2018, Poles have begun to adopt a more optimistic outlook on their economic future this month.
This might be connected with the fact that, since the turn of the year, economic experts have been predicting potential further pay increases and a consistent, low unemployment rate for the commencing year. This optimism is also reflected in the public’s more favourable views on the economic situation of households. Compared with the “negative” December 2018, more respondents are now optimistic not only with regard to forecasts for their own households, but for Poland in general as well. The question of how consistent the current growth is going to be remains relevant, and only the coming months can bring a definitive answer. We intend to monitor the situation closely in our subsequent Consumer Index reports, and we hope to have you there with us.
Dogital Director Kantar Insights