Consumer Index still going strong
This month the TNS Consumer Index is still going strong. It’s "in the black”, at 5.4 points. However, we have noted a 2.4 drop compared with the record-breaking September outcome. So what has caused this change? For one, it is due to the perceptions of the country's economic situation, which have been more critical than in the previous month. Another, more substantial reason is the less favourable evaluation of the financial status of households (both now, as well as with regard to predictions for the coming year). Maybe the society's pre-election concerns have come into play, or maybe it’s the advent of autumn, and the anxieties brought about by the predicted increase in the cost of energy, natural gas, and petrol (which will cause prices of other products to rise as well)?
The upcoming month will show whether the new political situation had any impact on consumer moods. However, judging by the tone of voice of post-election commentaries, we might expect an improvement in moods, even if only a minor one.
Managing Director Kantar Public Poland