A step forwards, a step back
The festive period is past us, the generous days (as the time between New Year’s Day and the Three Kings’ Day used to be known) are over, and we are coming back to the real world and to our daily work. In December 2016, the TNS Consumer Index reached -5.7 points – the lowest value since August 2015, but moods improved slightly in January, and we have come into 2017 with the Index reaching – 2.7 points.
Compared with the previous month, predictions for the status of the country have worsened slightly, and views on the dynamics of the changes are still unfavourable, though forecasts predicting the country’s status in a year from now have improved. Evaluations of the economic status of the respondents’ own households have improved as well, with consumers adopting an optimistic outlook on 2017 in this respect. Media moods are also picking up, with positive news outweighing negative reports with regard to economic prospects and investments. On the other hand, a downturn can be seen in the tone of media commentaries in the area that we commonly refer to as Demand, which includes, among others, issues connected with buying power and salaries, as well as prices of everyday use products, power, water, public utility services, or auto insurance cost.
It is interesting to see how the moods of Polish consumers change depending on their social and demographic attributes. In January 2017, the Index had low values with regard to people aged 40 – 54, with vocational education, the unemployed, as well as citizens of small and medium towns. Conversely, values indicating a favourable consumer climate were recorded for the youngest respondents (up to the age of 24), people living in rural areas, and managerial staff.