TNS Consumer Index =   -5.7

-5.8

December
2016
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TNS Consumer Index

Information
   Choose a year and click on the month number on the chart:
 10
-20
-50
-2
-2.2
-4.6
-2.7
-3
-5.1
-1.2
-5.1
-4
0.7
-1.9
0.1
-5.7

Age

Information
  • up to 24 -1.7 Na górę
  • 25 to 39 -2.7 Na górę
  • 40 to 54 -9.0 Na dół
  • 55+ -6.7 Na dół

Domicile

Information
  • Rural -5.7 Bez zmian
  • Urban
    up to 200,000
    -4.0 Na górę
  • Urban
    over 200,000
    -9.3 Na dół

Education

Information
  • Primary/Lower secondary -8.6 Na dół
  • Basic vocational -4.1 Na górę
  • Secondary -6.0 Na dół
  • Tertiary -4.8 Na górę

Household size

Information
  • 1 -9.9 Na dół
  • 2 -9.4 Na dół
  • 3+ -1.1 Na górę

Employment

Information
  • Unemployed
    • -12.1
  • Managers
    • -6.4

Specific indices

Information
  • SE  -6.0 Information

    Status of the economy

    -5

  • SE*  -14.0 Information

    Status of the economy – forecast

    -8

  • SH  4.0 Information

    Status of households

    -8

  • SH*  1.0 Information

    Status of households – forecasts

    -5

Key macroeconomic indices

Information
Previous month’s data
  • GUS 104.6 Information

    Consumer spending

    -1.7

  • MPiPS 8.2 Information

    Unemployment rate

    0

  • NBP 157.9 Information

    Balance of consumer credit

    -4.7

Media sentiment

Information
Previous month’s data
  • Economic
    sentiment

    48

    +5
    Informacje

  • Demand

    65

    +8
    Informacje


  • Employment

    63

    -7
    Informacje

  • Investments

    -9

    -35
    Informacje

Comment - December 2016

Christmas cheer is not enough

The TNS Consumer Index has reached its lowest value since president Andrzej Duda was sworn in, or in other words: since August 2015. In the recent years, the festive season used to reinforce positive moods in the society, which resulted in the Index reaching its highest annual values in December. Unfortunately, recent news on the Polish economy resulted in negative opinions becoming prevalent among Poles, and 2016 concluded with the Index reaching -5.7.

Comparing with the previous month, evaluations of the economic situation of the country and of households, evaluation of the dynamics of these changes, as well as predictions concerning the economic situation of the country and households have all deteriorated. Apart from reports concerning a slower rate of economic growth in Poland and a rapid decrease in investments, this may have also been caused by the price increases planned for 2017 (pertaining, among others, to automotive insurance, electricity, or water), which will have a direct impact on the budgets of individual households.

Furthermore, Poles’ moods change in an interesting way depending on age and place of residence. The Index has deteriorated the most among people aged 25 – 54 and consumers living in rural areas. Negative information concerning the condition of the Polish economy as well as forecasts on household spending have actually resulted in the decrease in consumer moods occurring in such diversified groups as managers and the unemployed.

However, it has to be kept in mind that 2016 has seen the TNS Consumer Index move into the positive values range for the first time since the world economic crisis in 2008, and negative news are now sometimes balanced by positive information. For these reasons the upcoming year is certainly going to be full of surprising changes in the moods of various groups of Polish consumers.

I would like to wish to all our readers a lot of rest, joy, peace, an all the best for this Christmas!

 

 

Grzegorz Ostrowski
Client Service Director

grzegorz.ostrowski@tnsglobal.com